The Ideal Client

Oftentimes, I get asked, "What's your ideal client?"

People ask this as if an ideal client is like a unicorn, rare and mysterious, and very difficult to find.  Possibly extinct, or a figment of the imagination.  Perhaps that's true for how you feel?  But for me (and you might think it's weird), all my clients are my ideal clients.

I don't subscribe to the notion that finding your ideal client is hard.  But there is a carefully-added caveat to my belief: finding your ideal client isn't hard, IF you work on yourself first.  What do I mean by that?

Well, possibly you've read/heard about the E-Myth?  Michael Gerber talks about learning to work ON your business, and not just IN your business.  In a similar vein, kundalini yoga's philosophy of practicing a daily sadhana (the time you spend communing and connecting with the Infinite) works on releasing physical/emotional/spiritual blocks, so that you can manifest and be happy, holy, and healthy.  Business is just an extension of you, especially when you run your own business -- it just a branch of who you are, how you do things, communicate, and consequently, how things manifest for you.  Ask yourself, "Is there something that isn't working for me, that keeps repeating?"  Pay attention to these signs, and perhaps it's time to problem-solve your dilemma.

Working on clearing yourself isn't necessarily fun, but as Yogi Bhajan liked to teach, "Commitment is the first step towards Happiness."  I used to attribute the adjective "hard" to everything: Life is Hard, Work is Hard, Relationships are Hard.  Why did I set myself up for such a fall?  It is not hard, if I do my homework, just like in school.

Personally, I spend my early mornings practicing sadhana.  I do this right when I wake up, and it's usually in the wee hours of 3 or 4am.  With kundalini yoga and meditation, I clear myself, scrub the barnacles off the proverbial hull, and set my sail right, checking the weather report for wind and rain.  Each day, I set sail and life's experience can be a breeze. Without sadhana, all that I do, see, and touch can turn into a perfect storm.

So to drill it down to business clients: all my clients -- past, present, and future -- are ideal.  They pay me for my knowledge, and respect my time, and I in turn do all that I can to help them reach their health goals and feel good.  We joke, laugh, and relax during their Thai Yoga massage sessions.  It's good times.  But that is because by definition, I have set my own personal and professional bar.  The rest is just a matter of time unfurling....